There are many places on the net where a site owner can get Zen Cart templates that use their specific company color scheme and branding. By using Zen Cart themes it allows the web site to use the colors and branding connected with a certain brand or maybe an established brick and mortar retailer. It is very important have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A web site owner may opt to go and hire a web designer to give his store a highly customized look, this has some disadvantages however. First of all is the time required to find the proper designer with the needed skill set, designing for Zen Cart is quite different from designing internet sites using the more popular HTML and CSS languages. So you need to find a designer who knows how to design specifically on the WordPress platform.
Also take into account the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured Zen Cart Themes is certainly the route to take.
The upside to employing a designer to give your web site a custom look is that you will have a unique design which enables your site and business stand out among the others. Undoubtedly your web-site is often the first opinion a customer has of your business- don't miss this opportunity!
A professionally designed web site that is pleasing to the eye and easy to navigate instills confidence in your products and helps keep customers on your web-site, increasing the odds of them making a purchase.
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